We operate reuse stores that buy unwanted items from customers and sell them. We inspect and clean all purchased goods at our stores before putting them on the shelves for sale. We call this inspection and reconditioning process “production,” and so at HARD OFF, we see ourselves as the “manufacturer” and approach our work with the same pride.
Reused items have an image of being dirty or scratched. Customers think that if they buy something used, it will soon break. Our goal is to eliminate the anxiety associated with reused items, and to give customers what peace of mind we can when they purchase goods.
Our goal is to create stores that eradicate the 5U’s. Contrary from the typical image of unclean, unpleasant, uninviting, ugly, and unsafe, we offer clean, odorless, inviting, nice, and safe products.
We operate several types of stores depending on the goods they carry. Currently, in addition to six different store brands, we run BOOK OFF stores in a franchised format. By limiting the goods we carry, we aim to increase the product knowledge of our staff and create highly specialized stores.
In December 2014, the Group opened its first store in Okinawa Prefecture, where we had no presence until then. With this, we now run a network of reuse stores in all 47 prefectures of Japan.
Pickup Stores
Learn more about our SDGs-related initiatives and CSR activities.
SDGs and CSR Activities1
work for society
2
work for our customers
3
work for our co-workers
4
work for the company
We apply our company philosophy to everything we do in business and how we are as a company. All four conditions must be met, and the order in which they shall be met also has a meaning. By fulfilling 1→2→3→4 in order, we can pay tax from the Company’s profits, which are then used for the benefit of society. The four conditions make up a cycle.
| Net sales of all chain stores |
 |
51,604 million yen |  |
| Number of stores | |
913 stores |  |
| Net sales | |
21,270 million yen |  |
| Ordinary profit | |
886 million yen |  |
| Equity-to-asset ratio | |
71.8% |  |
| ※fiscal year ended March 31,2021 | |||
Our policy is to maintain a stable dividend with a dividend payout ratio of approximately 50%, by comprehensively taking into account such factors as the business results for each fiscal year and internal reserves.
| Year-end dividend | |
35 yen |  |
| Dividend payout ratio | |
136.7% |  |
| ※fiscal year ended March 31,2021 | |||
We will refine our visionary management and become a unique entity that no one else can imitate. We will develop our “Re”NK CHANNEL (using the “re” from “reuse,” “Re”NK is pronounced in Japanese the same as Link) with a strong focus on physical stores, and contribute to the creation of a recycling-oriented society both in Japan and overseas, as a company that is by far the leader in the reuse business.
“Re”NK CHANNEL is HARD OFF’s omni-channel strategy that integrates various physical-store and online channels. Our goal is to create major growth by linking our online division and various other elements in a circle with our greatest strength—physical stores, at the center.
The “Re”NK CHANNEL Concept
We are actively opening stores overseas to expand the culture of Japanese-style reuse to the rest of the world.
Overseas Strategy